Four Pillars Support Growth in Every Home Improvement Company

My name is Austin Bates. I have been a marketing professional for the last decade, with most of that time spent in the home improvement space. I started as an event manager, mastering home shows, events and canvassing, and developing the teams and systems to generate leads. From there I managed and developed call centers and CRM systems to get the most out of leads, especially nurturing the leads that were already paid for. I have also worked with the top sales and production teams to fine tune the processes to close more jobs and get them installed quickly and efficiently. I started Full Scope to share this knowledge with you and your company.

Every call and every meeting is directly with me, not a sales person.

Book 15 minutes with me Score your four pillars

Austin Bates
Founder, Full Scope LLC

Your company Every pillar carries part of the load

Pillar 01, Marketing

Lead generation decides what the other three have to work with.

What it owns

The lead acquisition budget and the lead count needed to hit the appointment and sales goals. Cost per lead, per opportunity and per demo, and the marketing percentage, all tied to source. The key principles of the brand.

Where it goes wrong

Inaccurate forecasting that leaves the company short of leads to work. Overspending on leads until profitability suffers. Buying leads that do not convert, usually from unclear messaging or a bad partnership.

What it costs the company

Goals get missed for lack of opportunities, and profitability suffers under higher marketing costs.

How I fix it

Lead generation partnerships tailored to your company and your market, judged on net sale per lead issued rather than cost per lead.

Hover a pillar to isolate it.

The symptom is not always where the problem is.

A soft close rate is the most misdiagnosed number in this industry. Most of the time the sales pillar is carrying a failure that happened in marketing or in lead management, and hiring a better closer just moves the cost around. The pillars give each failure an owner. Pick one below and see what it does to the month.

Which pillar is costing you the most?

Four companies in the same market, held to the same standards, with one pillar out of alignment in each. Pick the pillar and see what the company looks like, what is usually wrong, and what it does to net sales volume. The full evaluation does the same for your own numbers and tells you the order to fix them in.

Score all four pillars

Which pillar is underperforming?

The other three are at the standard. Pick one.

Brands I have worked with directly.

Fourteen product brands I have sold, installed and marketed, and three retailers I have run marketing through.

Products

Marketing

Products

Marketing

When you would rather not build it yourself.

Consulting

From $299 for a two hour session

Hands-on inside your operation, weekly, bi-weekly or monthly, or a single deep dive on your numbers with a written plan at the end. All four pillars.

See the cadences

The playbooks

The written systems on their own: marketing, the call center, the in home appointment. Separately or as the Complete System.

Instant download

CRM and dashboards

Lead management through to install, with the reporting that shows which pillar broke in the week it happened.

Coming soon

Website building

A site built to book appointments rather than describe your company, tested end to end before launch.

Free consultation

Ad creation

Image and video creative built to be tested against each other rather than shipped as one offs.

$100 per set

AI automations

Dashboards that pull your funnel together on their own, so nobody retypes numbers on a Monday.

Free consultation

Score all four pillars against the standard.

Marketing, lead management, the sales floor, production. Each one scored, the weakest named, a monthly number on the gap, and the order to fix things in. The numbers you type stay in your browser. Your email is only for the written report.

Start the free evaluation

One of the charts in the written report: set rate by time to first contact.